Is this the end of Percy Pigs? Popular MS sweets ‘could be BANNED’ under Government plans to tackle childhood obesity
- Percy Pigs could be banned as part of a new policy to tackle childhood obesity
- There are calls to ban cartoon characters like Percy advertising unhealthy food
- The same initiative could see unlimited refills of fizzy drinks in Nando’s scrapped
Molly Rose Pike For Mailonline
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Percy Pigs could be banned as part of a new bid to tackle childhood obesity, it has been reported.
The popular Marks Spencer sweets could reportedly be targeted as part of a proposed ban on cartoon characters being used to promote unhealthy foods.
Family favourites like Frosties, which is fronted by Tony the Tiger, could also come under fire, according to The Sun.
Percy Pigs could be banned as part of a proposal that would bar cartoon characters advertising unhealthy foods. Stock image
It also reported that Nando’s will have to curb its unlimited refills of its sugary drinks.
Percy Pigs were first introduced in 1992 and come in several flavours, including a vegetarian option with green ears.
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The sweets have since soared in popularity and MS have used the character on other merchandise, including birthday cakes and cuddly toys.
A leaked government note suggested that Health Minister Jeremy Hunt is leading a review into sugary sweets and drinks.
Unlimited refills of sugary drinks such as those sold at Nando’s could also be banned under the measure
Plans to prevent ‘licenced characters, cartoon characters and celebrities’ promoting junk food are being examined.
This could include Percy Pig and Tony the Tiger, as well as characters like the Milky Bar Kid.
A leaked government note suggested that Health Minister Jeremy Hunt, pictured, is leading a review into sugary sweets and drinks
The ban also includes removing sweets and treats in supermarket queues to prevent children from asking their parents for them.
It would also ban restaurants like Nando’s offering unlimited refills on their fizzy drinks.
A Department of Health and Social Care spokesperson said: ‘We’ve always said that our 2016 plan was the start of the conversation, not the final word on obesity.
‘We are in the process of working up an updated plan, and will be in a position to say more shortly.’
MailOnline has contacted representatives for Marks and Spencer and Nando’s and is awaiting comment.
Earlier this week it emerged the childhood obesity crisis was growing, with more than 22,500 ten and 11-year-olds now classed as being severely obese.
They are twice as likely to be dangerously obese aged 11 as when they started in reception class aged four.
This is despite hundreds of millions being poured into healthier school meals, new PE equipment and extra sports coaches.
The advertising of junk food products has been banned during children’s programmes since 2007.
Percy Pigs were first introduced in 1992 and come in several flavours, including a vegetarian option with green ears. The sweets have since soared in popularity and MS have used the character on other merchandise, including birthday cakes and cuddly toys
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Article source: http://www.dailymail.co.uk/femail/food/article-5800027/Percy-Pigs-BANNED-health-secretary-Jeremy-Hunt.html