Several major advertisers are halting their business with Outcome Health following allegations that some employees of the prominent Chicago startup misled clients.
Outcome Health streams “point of care” advertising to screens and tablets that it places in doctors’ offices. One of Outcome’s largest customers, Bristol-Myers Squibb Co., said it has opted not to renew an ad agreement for 2018. Bristol-Myers had been expected to pay Outcome roughly $20 million this year, according to people familiar with the deal.
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Article source: https://www.wsj.com/articles/drug-advertisers-suspend-deals-with-outcome-health-1509886805